UX Designer
UX Design
Work
Remine - Website Refocus (B2C)
Remine’s previous website was restricting marketing and sales potential. In collaboration with the marketing team, we transformed it into a user-focused B2C platform designed for direct consumer engagement. By refining navigation, enhancing the company's vision, and streamlining the sign-up process, we optimized the site for a smoother user experience for first time users, focusing on converting visits into Remine sign-ups. As a result, Remine experienced a 276% increase in sales revenue within the first three months post-launch.
Role -
Website Strategy​
Asset Creation
UX Design
Goal -
Cut out unnecessary information and discontinued features, streamline sign-up.
Remine - Upgrade/Downgrade + Enterprise Dashboard
We developed a robust feature system that empowers users with greater control over their accounts. This update allows users to seamlessly switch from MLS-provided accounts to individual plans, manage subscriptions, sign-up, and deactivate accounts as needed. Simultaneously, we introduced an enterprise dashboard enabling organizations to purchase seats, assign them to employees, and manage account access efficiently. This dual-layer approach improved user autonomy while streamlining enterprise account management, driving higher sign-ups and retention.
Role -
User Research
Competitive Analysis
UX Design
Goal -
Reduce churn from cancelled MLS contracts and provide admin tools for broker organizations.
Remine - Elevating the SSO Dashboard for MLS Customers
When I joined the team, the SSO dashboard lacked stability and a clear development path. We established a roadmap for growth and enhanced the platform’s reliability while rolling out key features. These included a reporting feature to track users logins and products used, an intuitive user management dashboard, and expanded customization options that includes fully resizable cards and dark mode. We also improved mobile responsiveness across the product and streamlined content forms for a smoother user experience. These enhancements transformed the dashboard into a more powerful, flexible, and user-friendly tool for MLS customers.
Role -
User Research
User Interviews
UX Design
Goal -
Stabilize product, create roadmap and deliver product promises to customers.
Backabl - Search System and Loan Sign Up Forms
At Backabl, we designed an intuitive platform to streamline the process of connecting small business owners with available loans and grants. as well as bringing stakeholders’ vision of a “Carvana” for funding to life. Our team developed an easy to use but expansive search functionality, user profiles, a user dashboard, as well as a portal for B2B connections. Through user personas and competitive analysis, we ensured an experience that was both user-friendly and efficient, making funding more accessible to small businesses.
Role -
User Research
Asset Creation
UX Design
Stakeholder Presentations
Goal -
Provide a clear and seamless process for small businesses to to find and access eligible loans and grants
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